SVP, Marketing

Description About Veryon Veryon is the leading global provider of aviation software and information services, trusted by over 5,000 customers, 75,000 maintenance professionals, and 100+ OEMs across more than 150 countries. Our mission is to deliver smarter, predictive technology solutions, powered by our AI platform, Veryon AIRE, that maximize aircraft uptime and operational efficiency for the world’s most demanding aviation organizations. Veryon is entering its next phase of growth, and marketing is a critical lever in that expansion. We are looking for a senior marketing executive to strengthen our demand engine, sharpen our market positioning, and ensure marketing directly drives pipeline growth and revenue outcomes. This role will partner closely with Sales, Product, and Customer Experience to align marketing strategy with Veryon’s global growth objectives. About The Role The SVP, Marketing will lead Veryon’s global marketing organization with clear accountability for pipeline growth, market positioning, and revenue impact. This leader will oversee the full marketing function, including demand generation, product marketing, marketing operations, brand, and communications, ensuring strong alignment between marketing strategy and company growth objectives. The SVP, Marketing is responsible for building a disciplined, revenue-oriented marketing organization where demand generation, positioning, and go-to-market execution work together to produce measurable business impact. While this leader will oversee the broader marketing organization, they will remain closely engaged in demand generation strategy, campaign direction, and performance outcomes. Marketing is a critical growth lever at Veryon. The SVP, Marketing will play a key role in shaping the company’s market narrative, strengthening our demand engine, and ensuring marketing investments translate into predictable pipeline and revenue performance as we continue to scale globally. What You’ll Do Own Revenue-Aligned Marketing Strategy Develop and execute a marketing strategy tightly aligned to bookings and company growth targets Establish clear KPIs tied to pipeline creation, conversion, and revenue contribution Partner closely with Sales and Product leadership to ensure marketing directly supports go-to-market priorities Elevate and Scale the Demand Engine Oversee and strengthen Veryon’s integrated demand generation engine across digital, outbound, events, and account-based programs Set the strategic direction for quarterly integrated campaign planning aligned to bookings priorities and revenue targets Ensure marketing consistently delivers predictable, scalable pipeline contribution to the business Drive rigorous performance management across channels using data, experimentation, and continuous optimization Strengthen Positioning & Go-to-Market Oversee the Product Marketing function, defining market positioning, messaging strategy, and competitive differentiation across the Veryon platform Provide strategic guidance for product launches and go-to-market initiatives, ensuring alignment with revenue objectives and growth priorities Guide the evolution of Veryon’s market narrative and brand presence, ensuring consistency, clarity, and impact across global markets Build Operational Discipline Ensure marketing operations, reporting, and attribution frameworks provide clear visibility into pipeline performance and ROI Partner with RevOps and Finance to strengthen forecasting accuracy and funnel transparency Leverage AI and modern marketing technologies to improve campaign performance, speed to execution, and personalization Lead and Develop the Team Build and mentor a high-performing marketing organization Establish clarity of ownership, accountability, and performance standards Develop leadership bench strength within the marketing function Requirements What We’re Looking For 15+ years of B2B marketing experience, ideally in SaaS or complex enterprise software environments Proven success building and scaling demand generation programs that deliver measurable pipeline and revenue impact Demonstrated ability to build marketing functions that directly influence revenue growth and pipeline generation Experience leading multi-functional marketing teams across demand generation, product marketing, and marketing operations Strong executive presence with experience partnering at the ELT level Deep understanding of full-funnel marketing strategy and revenue attribution Experience operating in private equity-backed or high-growth environments Hands-on orientation with comfort diving into campaign strategy and demand generation performance Experience incorporating AI and modern marketing technologies into marketing workflows This role is ideal for a marketing leader who thrives in growth environments, builds strong teams, and takes direct ownership of demand generation and pipeline performance. Our Core Values Fueled by Customers:?Customers are at the core of every decision. Win Together: Collaboration is our competitive edge. Make It Happen: No excuses. Just outcomes. Innovate to Elevate: We boldly challenge what’s standard and lift what’s possible.