Social Publisher, Social Marketing & Strategy

Dentsu is a company that values connection and collaboration in its work environment. They are seeking a Social Publisher to manage high-volume posting across various social media platforms, ensuring content is optimized and published on time while adhering to an editorial calendar. Responsibilities - Ownership of the publishing component of social media management with high-volume posting across all social platforms - Including but not limited to Facebook, Instagram, TikTok, YouTube, Reddit, Pinterest, Snapchat, X, Threads, LinkedIn, etc - Platform feature proficiency across all social platforms - Best-in-class implementation of safe aspect ratios, supers, music, typefaces, colors, drawing and other customization features, partnership collaboration and full understanding of back-end post level settings on all platforms - Uploading, formatting, scheduling, QAing for quality assurance, and publishing content accurately and on time to social media platforms beyond just feed posts (e.g., inclusive of stories, live, threads, broadcast channels, etc.) - The publisher will utilize a combination of social management tools (such as Sprinklr) and native platforms - Working in collaboration with project management, social media marketing and creative, adhere to a strict editorial calendar for paid, owned, and earned initiatives, meeting media deadlines for trafficking - Ensuring content is social-ready: optimization, adding metadata (titles, descriptions, tags), linking, ensuring appropriate thumbs and other platform specific details - Be up to date on top searched keywords / queries for your brands - Ensure content is tagged according to each team/brands’ established taxonomy and creative diagnostics - Last line of defense to help protect against client-specific and content-specific usage rights, rights management, trending commercial-free sounds and compliance parameters such as cross-platform audio, AI generation and disclosure as applicable to posting and removing content - Coordinating with social marketing managers and/or strategists on real-time reactive posting opportunities Skills - Ownership of the publishing component of social media management with high-volume posting across all social platforms - Platform feature proficiency across all social platforms - Best-in-class implementation of safe aspect ratios, supers, music, typefaces, colors, drawing and other customization features - Partnership collaboration and full understanding of back-end post level settings on all platforms - Uploading, formatting, scheduling, QAing for quality assurance, and publishing content accurately and on time to social media platforms beyond just feed posts - Utilize a combination of social management tools (such as Sprinklr) and native platforms - Working in collaboration with project management, social media marketing and creative, adhere to a strict editorial calendar for paid, owned, and earned initiatives - Ensuring content is social-ready: optimization, adding metadata (titles, descriptions, tags), linking, ensuring appropriate thumbs and other platform specific details - Be up to date on top searched keywords / queries for your brands - Ensure content is tagged according to each team/brands' established taxonomy and creative diagnostics - Last line of defense to help protect against client-specific and content-specific usage rights, rights management, trending commercial-free sounds and compliance parameters - Coordinating with social marketing managers and/or strategists on real-time reactive posting opportunities - Meticulous attention to detail - Working knowledge of SEO/AEO/ Social Search - Expert on social platforms, especially publishing features, and remain up-to-date on all platform features - Strong Writing & Grammar - Experience with Content Planning/Publishing Tools - Basic UX (User Experience) Understanding - A/B Testing Experience with Execution (ex. Trial Reels) - Ability to provide basic per-post insights using the platforms or a third party tool - Experience with social media performance metrics and reporting Benefits - Medical, vision, and dental insurance - Life insurance - Short-term and long-term disability insurance - 401k - Flexible paid time off - At least 15 paid holidays per year - Paid sick and safe leave - Paid parental leave Company Overview - We are dentsu. It was founded in 1968, and is headquartered in London, England, GBR, with a workforce of 10001+ employees. Its website is https://www.dentsu.com.