Note: The job is a remote job and is open to candidates in USA. Xello is a company dedicated to equipping students with skills for a successful future through innovative tools. They are seeking a Digital Marketing Coordinator to support digital marketing channels, advertising campaigns, and go-to-market execution in a B2B or SaaS environment.
Responsibilities
- Support and execute digital campaigns for acquisition, expansion, and retention
- Execute campaign tactics through using our technology stack and channels (paid social media, display advertising, Hubspot, 6sense, in-product messaging, AI chat, and website)
- Support sales goals with segmentation, custom content journeys, and ABM strategies
- Maintain consistency across messaging and branding with advertising copy
- Develop digital marketing strategies for the ongoing growth of revenue
- Help build reporting for cross-functional readouts
- Maintain organized, accessible campaign information and results for internal sharing
- Help maintain lead flow processes between marketing and sales teams
- Collaborate closely with Sales & Success teams to hear strategy and report on campaign performance
- Collaborate with Brand & Content teams to build campaign content and digital marketing ad copy
- Collaborate with Revenue Operations team to maintain processes and performance
- Collaborate with Product Marketing team to understand product features and customer-facing messaging
Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 1+ years of experience in digital marketing, social and display advertising, B2B marketing, or a related marketing function
- Aptitude and interest in marketing channels and technology platforms
- Organized and able to manage multiple workstreams with deadlines
- Comfortable working cross-functionally with other Marketers, Operations, Sales, and Customer Success
- Analytical mindset with the ability to synthesize performance data and make recommendations for strategy iteration
- Ownership mentality—someone who takes initiative and follows through
- Exposure to SaaS or multi-product software environments
- Familiarity with platforms like Salesforce, 6sense, Qualified, Hubspot, LinkedIn, Meta, WordPress
- Experience supporting B2B advertising campaigns
- Experience or interest in the K–12 education market
Benefits
- Flexible work arrangements including hybrid and remote
- 4 weeks of vacation
- Employer-paid health and dental benefits
- 4-month top-up for parental leave
- Group RRSP with 3% matching
Company Overview
- Xello is the only online college and career readiness program that’s inclusive, engaging, and empowering for your entire district community. It was founded in 1997, and is headquartered in Toronto, Ontario, CAN, with a workforce of 201-500 employees. Its website is https://public.careercruising.com.