Job Description:
• Manage and administer our marketing stack: CRM, marketing automation, analytics, attribution & integration tools.
• Design, implement, and maintain campaign tracking, lead-scoring, and lead-routing workflows in partnership with Marketing and Sales.
• Build and maintain dashboards and reports that clearly communicate performance and trends in pipeline, channel ROI, conversion rates, and attribution.
• Conduct ad-hoc analyses to surface opportunities, highlight important trends, and influence decisions across the business.
• Maintain data hygiene and governance: manage opt-outs, consent, segmentation, contact lists, and ensure marketing activities comply with privacy regulations.
• Generate target contact lists for campaigns, manage targeting and segmentation workflows, and ensure accurate campaign operations.
• Enable self-service analytics across the Marketing team: train users, build tooling, and ensure team members have what they need to understand the impact of their work.
• Collaborate with RevOps, Finance, and other stakeholders to ensure alignment of systems, processes, definitions, and metrics across the GTM stack.
Requirements:
• 4+ years of experience in Marketing Operations, Analytics, or a similarly data-driven marketing role—ideally at a high-growth SaaS or developer-focused company.
• Strong hands-on experience with marketing and sales systems (e.g., HubSpot, Salesforce, Marketo, or similar), and cross-tool integrations.
• Demonstrated ability in building dashboards and visualizations (Tableau, Looker, Power BI, or similar), and deriving insights from data.
• Solid understanding of attribution models, funnel analysis, lead scoring, lead routing, and campaign performance measurement.
• Excellent systems thinking—able to map how data flows across platforms, define processes, automate repetitive tasks, and ensure data integrity.
• Strong communicator and collaborator—comfortable partnering across functions, enabling others, and translating data for non-technical audiences.
• Highly organized, detail-oriented, able to manage multiple campaigns and systems in parallel.
Benefits:
• Competitive salary and equity package
• Health, dental, and vision benefits
• Flexible vacation policy