The Marketing Lead will be responsible for all product and content marketing activities at Lightning Labs. This role will design go-to-market strategies and craft compelling stories around our products. While the Marketing Lead will largely focus on Product Marketing, this role will initially lead Content Marketing and associated activities. The ideal candidate will have previously served in a Product Marketing or writing-related role, have a high-level understanding of bitcoin and Lightning, and a passion for crafting compelling product stories.
Responsibilities may include but are not limited to:
Product Marketing
Develop value propositions, narratives, and positioning that translate product capabilities into solutions that better serve our customers and community
Work cross-functionally to understand the latest product roadmap, frame products, and set narratives early in the product development process
Collaborate with the VP of Product to craft and manage achievable timelines
Drive blog development, and all associated marketing, to completion, coordinating with the Business team to ensure the value to users is clearly communicated
Balance dynamics between explaining the tech and business value behind all products
Communications
Create compelling, high-quality content to drive awareness and education around the Lightning Network, Lightning Labs and its products
Support funnel growth activities, such as blog posts, press releases, engagement across social outlets, and community events
Create collateral & messaging such as decks, detailed FAQs, client trainings, and more
Build organic awareness and grow engagement across community platforms such as Slack, Telegram, Twitter, etc.
Work with the Business Development team to develop educational materials to drive customer acquisition
Location: Remote. US time zones highly preferred
Requirements:
3-5 years of experience in Product Marketing or writing-related role at a high-growth startup
Attention to detail and strong writing and editing skills
Creative thinker who can effortlessly communicate technical concepts to non-technical audiences
High-level understanding of bitcoin, the Lightning Network, Lightning community, and Lightning Labs products
Eagerness to try new things and energized by creative challenges
Preferred:
Passion for bitcoin and Lightning
Eagerness to engage with the Lighting community
Interest in building and growing our Marketing vertical