Introduction to arenaflex
arenaflex is a leading innovator in the beverage industry, dedicated to refreshing the world and making a difference. With a portfolio of over 250 products and some of the most popular brands globally, we are committed to nurturing an inclusive culture grounded in our purpose. We believe in continuous learning, improvement, and taking an expansive approach to what's possible. Our growth culture is built on four key behaviors: being curious, empowered, inclusive, and agile. We value how we work as much as what we achieve, and our culture is one of the reasons we continue to thrive after 130+ years.
Job Overview
We are seeking a highly strategic, collaborative, innovative, and results-driven marketing leader to join our team as a Director, Customer Growth and Strategic Marketing Partnerships. This role will play a critical part in developing and managing marketing strategies and solutions in partnership with one of our key customers to drive value, increase beverage incidence, and profitability. The successful candidate will have an entrepreneurial spirit, a digital mindset, and exceptional communication skills, with the ability to lead the development and implementation of total beverage marketing strategies in collaboration with the customer strategy.
Key Responsibilities
- Lead the development and implementation of total beverage marketing strategies in collaboration with the customer strategy to drive revenue-enhancing concept development with customers and fully leverage national marketing initiatives with customers.
- Develop long-term customer relationships and have full ownership of senior-level contact relationships to resolve and influence complex customer situations (franchisees & bottlers).
- Deliver consumer and industry insights that put things into context, explain what it means to the customer brand & category, and provide recommendations on how to apply to the customer's business.
- Construct and deliver an annual marketing calendar that shapes and contributes to the customer's long-term planning process, and conduct customer marketing stewardship reviews with the customer.
- Provide customer business and opportunity assessments, including competitive analysis and recommendations for future expansion and market integration.
- Seek out and leverage internal tools and resources to support customer strategies (e.g., via channel, asset, and brand).
- Host key strategic meetings (e.g., arenaflex Lab and associated preparations with presentations, insights, briefing documents, SMEs, etc.).
- Identify and leverage customer-specific and channel marketing opportunities by prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
- Champion both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in all areas.
- Develop and execute channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity.
- Work with sales teams to jointly present major initiatives to customers.
Essential Qualifications
- Minimum Required: Bachelor's degree in Marketing/Business or equivalent education. MBA preferred.
- 5+ years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
- Customer Relationship Management (CRM) experience.
- Advanced Strategic Thinking & Application.
- Robust Forecasting and Planning (Immediate & Long Term).
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
- Previous Customer/Channel Management experience.
- Demonstrated personal leadership skills and influencing ability.
- Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.
- Effective oral and written communication skills with the ability to create persuasive selling stories.
Preferred Qualifications
- Experience working with iconic and innovative brands.
- Knowledge of the beverage industry and its trends.
- Proven track record of driving growth and profitability through strategic marketing initiatives.
- Strong analytical and problem-solving skills.
- Ability to work in a fast-paced environment and adapt to changing priorities.
Career Growth Opportunities and Learning Benefits
At arenaflex, we are committed to the growth and development of our employees. As a Director, Customer Growth and Strategic Marketing Partnerships, you will have access to a wide range of training and development opportunities, including leadership development programs, marketing and sales training, and industry conferences. You will also have the opportunity to work with a talented team of professionals who are passionate about the beverage industry and dedicated to delivering exceptional results.
Work Environment and Company Culture
arenaflex is a dynamic and inclusive workplace that values diversity, equity, and inclusion. We believe in creating a work environment that is collaborative, innovative, and empowering, where everyone feels valued and respected. Our culture is built on a foundation of trust, integrity, and mutual respect, and we strive to create a workplace that is fun, engaging, and rewarding.
Compensation, Perks, and Benefits
arenaflex offers a competitive compensation package, including a base salary range of $160,000 - $186,000, depending on geography, job-related knowledge, skills, and experience. We also offer a full range of medical, financial, and/or other benefits, dependent on the position. Our annual incentive reference value percentage is 30, indicating performance at target.
Conclusion
If you are a highly motivated and results-driven marketing leader with a passion for the beverage industry, we encourage you to apply for the Director, Customer Growth and Strategic Marketing Partnerships role at arenaflex. This is a unique opportunity to join a talented team of professionals who are dedicated to delivering exceptional results and making a difference in the world. Apply now and take the first step towards a rewarding and challenging career with arenaflex.