Multifamily Performance Marketing - Director

Intentional Marketing is looking for a powerhouse performance marketer and strategic operator to join our team in a hands-on, high-impact role. About Intentional Marketing We’re a boutique marketing agency built by multifamily operators, for multifamily operators. We don’t just run campaigns—we move occupancy. We believe that marketing is an operational lever, and we’re obsessed with proving it. Since 2020, we’ve helped over 100 property management companies supercharge their marketing—from CRM setup and ILS strategy to full-funnel advertising management. Our team is passionate, people-first, and driven by results. We're now looking for a strategic leader to join us in our next chapter of growth. The Role We’re hiring a Director of Performance Marketing Strategy—an analytical, operations-minded marketing leader to own client portfolios and drive leasing success. This is not a social media role. This is for someone who sees marketing as a system, not a vibe. You Might Be a Fit If You... • Led leasing or marketing transformation at a multifamily operator or a multifamily vendor or a marketing agency • Have deep experience with multifamily PMS and CRM systems • Understand the tech, the teams, and the bottlenecks that shape lead-to-lease performance • Can serve both as a strategic advisor and an executional project manager • Thrive in a collaborative environment with high expectations and incredible energy Key Responsibilities • Own marketing strategy for a portfolio of multifamily properties (5–30 assets per client) • Analyze leasing performance, conversion funnels, and lead attribution across CRM, ILS, and advertising channels • Identify bottlenecks and propose data-backed improvements in pipeline, tech stack, team training, or ad strategy • Oversee client onboarding, including CRM setup, ILS listings, website updates, and KPI tracking • Serve as the primary strategist and client contact for performance reviews and marketing insights • Collaborate with creative, data, and paid media teams to ensure execution supports strategic goals • Continuously develop and refine our marketing ops playbook to scale client success Who You Are • 7+ years in multifamily marketing, leasing operations, or proptech strategy • 2+ onsite teams leadership • Proven ability to implement CRM tools and optimize marketing tech • Deep understanding of lead-to-lease conversion and how advertising impacts occupancy • Operational thinker—driven by results, data, and cross-functional execution • Comfortable managing clients directly and presenting strategy to ownership-level stakeholders • Excited by startup energy, collaborative decision-making, and building systems that scale • Experience leading offshore or centralized leasing teams is a plus Why You’ll Love Working Here • Passionate, people-first team • Fully remote, fast-moving culture that embraces AI and innovation • Strategic seat at the table—we value operators, not order-takers • Clear path for growth and bonus incentives tied to client retention and acquisition • Real impact: the work you do fills units, drives NOI, and shapes how operators approach marketing