Marketer + Google Ads and Analytics Leader
Company Description Leading web/digital marketing technology agency in St. Louis is seeking an exceptional marketing analyst and writer for the web to join our growing team. We offer a flexible work from anywhere environment. We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing. We hire people based upon the H's: • Happy - a zest for life and desire to delight our clients • Humble - no egos allowed. ever. • Hungry - will want to change the world • Honest - always do what you say you're gonna do Offshore firms and recruiters DO NOT APPLY. Job Description Plan, implement and manage data driven client SEO/SEM/PPC programs • Must be an exceptional writer and communicator • Marketing strategist with a Conversion Rate Optimization (CRO) mindset • SEM management includes: • Conducting keyword research • Creating campaigns and monitoring performance • Managing campaign budgets • Performing A/B testing and audits • Continually optimize campaigns and landing pages • SEO management includes: • Understanding personas to better target identified audiences • Creating keyword and linking strategies • Optimizing meta descriptions • Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance • Providing recommendations to content writers to drive SEO content creation • Analytics management includes: • Analyzing data and provide evidence-based recommendations • Correlating performance metrics against digital marketing KPIs • Identifying deficiencies and implement solutions in a timely manner • Presenting data in a meaningful way • Suggest improvements for process and productivity optimization • Work with content writers, web developers and marketing teams to properly implement best practices • Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools Qualifications • Experience with and capacity to quickly learn and utilize the following tools: • Google Ads • Google Search Console • Google Tag Manager • Google Tag Manager Debugger • Google Tag Assistant • Google Analytics • Google Looker Studio • Google Optimize • Google Data Studio • Google Keyword Planner • Google Structured Data Testing Tool • Hotjar/CrazyEgg/MouseFlow/etc. • Moz/AHREFs/etc. • Screaming Frog • SpyFu/SEMRush • HubSpot • Schema MarkUp Generator • Yoast • Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services • Possess excellent time management skills • Have a sense of ownership and pride in performances and its impact on company’s success • Ability to collaborate effectively • Ability to proactively communicate • Experience in developing and executing marketing strategies • Knowledge of online lead generation and content strategy • Strong analytical skills with the ability to interpret data and trends • Expertise in branding and social media marketing • Excellent communication and organizational skills • Ability to work independently and in a team environment • Experience in user experience design and HCI is a plus • Bachelor's degree in Marketing, Business, or related field is a plus Additional Information Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis. Feel free to review our employee handbook - https://www.dropbox.com/s/aafwabjis28mxdr/handbook.pdf?dl=1 Offshore firms and recruiters DO NOT APPLY.