We’re looking for a Social Media Growth Strategist & Content Planner to take ownership of how Tucann grows and shows up across social platforms. This role goes far beyond scheduling posts. You’ll be actively involved in building and executing strategies that INCREASE reach, engagement, community, and brand exposure across Instagram, TikTok, and Facebook.
You’ll work with in house creatives who supply all content. Your role is to turn that content into growth.
This is a strategy + execution role for someone who understands how to grow social accounts through interaction, experimentation, and community-building, not just posting consistently.
What You’ll Be Responsible For
Growth Strategy & Experimentation
Develop and execute platform specific growth strategies to increase reach, engagement, and followers
Plan and run growth experiments (e.g. trial reels, polls, ect)
Identify trends, formats, and content patterns that perform and scale them
Use insights and performance data to iterate strategy weekly
Content Planning & Distribution
Plan and schedule content across Instagram, TikTok, and Facebook using in house creative assets
Own the content calendar and posting cadence across platforms
Optimise captions, posting times, hashtags, and formats for performance
Ensure content is rolled out strategically (e.g. teaser → launch → follow-up)
Community & Interaction
Manage and grow Tucann’s Instagram Broadcast Channel
Manage and nurture our Facebook Community Group
Create and run interactive content (polls, questions, story prompts, engagement stickers)
Actively engage with comments, DMs, and community prompts to build connection
Use ManyChat flows and broadcasts to drive engagement and participation (not spam)
Platform Features & Tools
Set up and manage ManyChat flows for engagement, lead capture, and content interaction
Build interactive Story sequences (polls, quizzes, sliders, questions)
Help plan social campaigns that use interactivity as a growth lever
Work with the team to build social-first funnels that turn attention into community
Reporting & Optimisation
Track key metrics (reach, saves, shares, profile visits, follower growth, engagement rate)
Provide weekly insights and growth recommendations
Identify what’s working, what’s not, and what to test next
Collaborate with the wider team to refine content direction based on performance