1. Project Overview & Brand Identity
We are a new, premium apparel brand launching with a single foundational product: The Architect Tonal Tee ($125 USD+). Our brand is defined by Quiet Luxury and Architectural Precision. We reject loud branding, focusing instead on structural integrity and meticulous material specifications (e.g., 240 GSM cotton, High-Density 1x1 Rib).
We are seeking a designer/developer with proven Shopify experience who can implement a visual aesthetic that is minimalist, high-contrast, texturally rich, and structurally rigid, designed to justify a premium price point through immaculate execution.
Scope of Work & Technical Requirements
The primary deliverable is the design and functional setup of a single-product Shopify store, likely utilizing a premium, highly customizable theme (e.g., Impulse, Motion, or a custom build).
Shopify E-commerce platform implementation.
Must leverage Shopify's capabilities without compromising design purity.
Ability to use Custom Liquid/CSS to override default theme styles to achieve the brand aesthetic. Ensures the design remains unique and structurally rigid.
Must build a single, long-scroll product page experience with dedicated sections for the Manifesto and Specifications (no standard tabbed layout). Reinforces the architectural, specification-driven narrative.
Strictly Monochromatic (Black, White, and subtle Dark/Light Greys). NO accent colours. To reinforce the "Tonal" and "Quiet Luxury" concept.
Successful implementation of two distinct font families for narrative (Sans-Serif) and technical data (Monospace, e.g., Overpass Mono).
Separates storytelling from technical justification.
Mandatory Deliverables
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