INNOCEAN Canada is seeking a talented and motivated SEO Content Coordinator to join their Digital Media team. In this role, you will create compelling, search-optimized content for major automotive accounts while collaborating with cross-functional teams to achieve digital marketing goals.
Responsibilities
- Write high-quality, informative, and engaging content, including blog posts, articles, and other SEO-focused materials
- Optimize content for target keywords by conducting thorough keyword research to identify relevant terms and integrating them seamlessly throughout the content
- Optimize content for traditional search engines as well as AI-powered search experiences
- Structure content for readability and SEO effectiveness, utilizing clear headings, subheadings, bullet points, and internal linking to enhance user experience and facilitate search engine crawling
- Maintain brand voice and style consistency to ensure content aligns with the company's overall tone and messaging
- Conduct comprehensive keyword, competitor, and content gap analysis using industry-leading SEO and AI-powered research tools
- Analyze search intent to understand the underlying motivations of users behind specific keyword searches, enabling tailored content creation
- Stay abreast of SEO best practices by remaining updated with the latest trends and guidelines from search engines such as Google
- Integrate basic on-page SEO techniques, including optimizing title tags, meta descriptions, image alt text, and header tags
- Assist with off-page optimization projects such as link-building
- Optimize assets, which involves maintaining Google My Business listings and implementing SEO updates for new product launches
- Consistently meet deadlines and deliver high-quality content on time and within assigned word counts
- Partner closely with the SEO team to align content with overall search strategy, editorial standards, and AI-search readiness
- Proofread and edit content to ensure accuracy, clarity, and adherence to brand and compliance standards
- Monitor and analyze content performance using key metrics such as organic traffic, rankings, engagement, conversions, and AI visibility indicators; provide data-informed optimization recommendations
- Collaborate with web dev, content, design, social media, paid media, and account service to help optimize content and performance
- Input and format content within Adobe Experience Manager (AEM), ensuring accuracy, consistency, and adherence to brand guidelines
- Implement on-page SEO elements directly within the CMS, including meta titles, meta descriptions, header tags, image alt text, page content, and URL structures
- Conduct quality assurance checks pre- and post-publication to ensure content renders correctly, is fully optimized, and aligns with SEO best practices
Skills
- 1-2 years of experience in content writing and SEO, preferably within an agency setting
- University or College degree
- Proficiency in content writing and optimization, demonstrating the ability to create clear, concise, and engaging content
- Knowledge of modern SEO best practices, including proficiency in keyword research, on-page optimization, and content strategy
- Familiarity with relevant tools such as SEMrush, Ahrefs, and web analytics tools like Google Analytics and Google Search Console
- Familiarity with AEO (Answer Engine Optimization) and emerging GEO (Generative Engine Optimization) principles
- Basic understanding of content management systems (CMS)
- Ability to work independently as well as collaboratively within a team environment
- Detail-oriented with exceptional organizational skills
- Basic proficiency in interpreting SEO data and identifying areas for improvement
- Knowledge of the media industry and how advertising agencies operate is an asset
- Experience in the Auto industry is a bonus, but the right attitude is more important; extensive training will be provided
Benefits
- Full benefits coverage
- Flex spending account
- RRSPs
- Confidential individual counseling
- Paid personal days
- Learning and development fund
- Coaching and mentorship in your day-to-day to fuel your growth
Company Overview
- Innocean Canada is an advertising agency that offers media, branding, and public relations services. It was founded in 2009, and is headquartered in Toronto, Ontario, CAN, with a workforce of 51-200 employees. Its website is http://innocean.ca.