SEO Analyst

Strategy Collective is seeking a full-time, remote SEO Analyst to lead organic growth and GEO-specific strategies for consumer healthcare clients. Reporting to the Director of SEO, you will manage SEO/GEO implementations and experiments while collaborating with cross-functional teams to deliver data-led results. Description Job Overview Strategy Collective is seeking a results-oriented and technically proficient SEO Analyst to lead organic growth initiatives for our multi-location consumer healthcare clients. This role is vital to our mission of transitioning healthcare marketing from a support function into a high-performance growth driver. The role is two-fold: first, you will act as the technical specialist responsible for the execution and quality assurance of local SEO and Generative Engine Optimization (GEO) strategies. Second, you will serve as a strategic experimenter, developing repeatable SEO programs and A/B testing roadmaps to ensure our clients maintain a competitive advantage in a rapidly evolving search landscape. The ideal candidate is passionate about the intersection of Organic Search and AI. You are a collaborative professional capable of interfacing with agency leadership and client C-suites while working cross-functionally with development, content, and analytics teams to deliver measurable conversion results. Key Responsibilities SEO & GEO Strategy Implementation - Manage Global/National SEO/GEO: Lead the implementation and quality assurance of SEO and Generative Engine Optimization processes to boost organic traffic and search visibility. - Local Ecosystem Management: Maintain a deep understanding of client brand needs regarding Google Business Profiles (GBP), citations (Yext, Bright Local), and reputation management. - On-Site & Content Optimization: Execute technical on-site SEO audits and quality-check geo-specific content strategies before deployment to ensure alignment with best practices. - Link Building: Identify and execute local and GMB-specific link-building opportunities to improve domain authority and regional rankings. Experimentation & Innovation - Develop Repeatable Programs: Package global SEO and GEO services into scalable, repeatable programs that drive client growth. - Drive SEO Roadmaps: Create and execute SEO/GEO experimentation roadmaps, including A/B testing, to identify and document high-impact strategies. - Monitor Search Evolution: Proactively monitor Google algorithm updates and AI search trends to provide strategic recommendations that mitigate negative impacts and capitalize on new opportunities. Client Engagement & Performance Analytics - Data-Led Optimizations: Create performance report templates and translate SEO insights into actionable optimizations for client accounts. - Stakeholder Communication: Serve as the Subject Matter Expert (SME) for SEO/GEO, presenting strategy, goals, and progress during client meetings and executive pitches. - Competitive Analysis: Perform competitor audits and analyze SEO techniques used by rival organizations to inform client strategy. - Cross-Functional Collaboration: Partner with social media, paid media, and web development teams to ensure organic search best practices are integrated across all digital touchpoints. What You Bring to the Table Technical & SEO Expertise - Search Fundamentals: Strong background in technical on-site SEO, content strategy, and keyword research. - Local SEO Mastery: Proven experience in managing Google Business Profiles and building citations via platforms like Yext or Bright Local. - GEO Knowledge: Familiarity with the future of Organic Search, specifically Generative Engine Optimization and AI-driven search trends. - Project Management: Ability to handle multiple complex projects simultaneously in a fast-paced, deadline-driven environment while delivering on time and within budget. Strategic & Communication Skills - Analytical Mindset: Ability to transform raw SEO data into a clear narrative that demonstrates ROI to stakeholders. - Collaborative Spirit: Experience working with cross-functional teams, including developers and account strategists, to resolve technical SEO errors. - Professionalism: Adept at communicating performance status and pitching new concepts to C-level leadership and private-equity stakeholders. Why Join Us? At Strategy Collective, we build scalable marketing systems to help our private-equity-backed multi-location healthcare clients grow. As an SEO Analyst, you will play a pivotal role in shaping how organic search drives success in a rapidly evolving industry. Perks & Benefits: - Competitive salary - Unlimited PTO (because we value work-life balance) - Fully remote work environment - Paid parental leave - Professional development budget for continued learning and certifications - Company-supported medical insurance and 401k matching (for US-based employees) About Strategy Collective Strategy Collective is a marketing consultancy founded by professionals with 15+ years of experience leading marketing agency operations. We focus on helping private-equity-backed, multi-location healthcare organizations transition their marketing departments from a support function to a growth driver. We build scalable, repeatable marketing systems to support rapid growth and help our clients become standout organizations in their industries. About the Company A consortium of the most specialized and experienced independent thinkers and doers in multi-location healthcare marketing. We are not marketing generalists, we’re advisors with focused expertise in healthcare and private equity. Guided by each clients’ core business objectives, our team is exceptionally skilled at navigating complex healthcare marketing environments. Our mission is to meet the Private Equity thesis: appealing to investors, making a right on promises made to providers, and profiting from the acquisition. Established practices with unified systems and regional traction are more attractive to buyers. Our programs place technology and strategy in an integrative way so that the difficult but necessary task of building a formalized foundation for growth is complete.