This role is for one of the Weekday's clients
Min Experience: 3 years
JobType: full-time
The Mission:
Lead the development of a high-impact performance marketing function that not only optimizes spend but delivers predictable, revenue-driving pipeline growth.
Requirements
What You’ll Own
Acquisition Strategy & Execution
- Design and manage full-funnel performance marketing campaigns — from awareness to conversion.
- Develop precision targeting strategies aligned with the ideal customer profile.
- Lead paid acquisition efforts across platforms such as Google Ads, LinkedIn, Meta, and explore high-potential emerging channels.
- Build detailed media plans, forecasts, and performance models for campaign execution.
- Collaborate with sales teams to align marketing efforts with business objectives and co-develop client strategies.
Pipeline & Performance Metrics
- Focus on driving Sales Qualified Leads (SQLs), not just Marketing Qualified Leads (MQLs).
- Build and maintain reporting systems that reflect true impact and revenue contribution.
- Continuously test and iterate on creative, messaging, and channel performance to improve outcomes.
Budget, Channel & Client Management
- Oversee paid media budgets with an emphasis on ROI, efficiency, and cost-per-acquisition.
- Identify winning campaigns for scale and eliminate underperforming efforts quickly.
- Forecast spend and anticipated returns across all paid marketing channels.
- Serve as a key point of contact for strategic client relationships—ensuring transparency, alignment, and value delivery.
What You Bring
- 4–6 years of experience in B2B performance marketing, ideally within SaaS, services, or demand-generation agencies.
- Deep hands-on experience managing paid campaigns across search and social platforms.
- Proven ability to generate qualified pipeline and contribute to revenue growth.
- Experience partnering with sales and revenue teams for aligned execution.
- Strong understanding of attribution models, MarTech stacks, and analytics tools.
Bonus If You Have
- Built or significantly scaled a performance marketing function from the ground up.
- Collaborated with RevOps or data teams to implement closed-loop reporting.
- Launched campaigns that positively influenced win rates or sales velocity.
What to Expect
- Ownership: Lead the charge on performance strategy and execution.
- Pace & Learning: Fast-moving, iterative, and feedback-rich environment.
- Influence: Work directly with GTM leadership and contribute to strategic decisions.
Skills:
B2B Marketing | Paid Search | Paid Social | ABM | Performance Strategy | Campaign Optimization | Demand Generation | GTM Alignment | Analytics
Originally posted on Himalayas
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