Senior Director Marketing Design & Operations

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

This is a senior level role that will lead all non-analytics and research competencies for India Marketing. The role mandate includes leading and directing existing teams and building new ones like UX/UI design. The role requires both strategic and tactical focus- for the established areas, it means taking the engagement to the next level working with senior stakeholders and planning for resourcing, operating model, process enhancements etc. For the newer areas, it requires being involved in setting up the competency/function from the scratch while ensuring operating model alignment with US counterparts.

ESSENTIAL FUNCTIONS:

• Lead teams of experienced professionals across email marketing, QA/UAT, RFP, Studio and UX/UI design
• Lead each area by applying specific expertise and judgment to advance the performance of the team
• Align on business goals and annual objectives, translate those to KPI’s for the India teams, and ensure those are exceeded or met
• Provide leadership expertise to create alignment, build engagement models, and provide inputs to functional priorities and strategies
• Work across teams on complex issues where analyses of situations require deep understanding of the business and connect with senior level stakeholders
• Develop and execute the talent roadmap for each area while optimizing resources across shores
• Participate in budget planning and be responsible for achievement of results while being held accountable for adherence to budget.
• Manage planning, staffing, budgeting, expense management for the functions
• Overall ownership of the delivery of these functions from India to EWS and EPW

QUALIFICATIONS:

• Graduate / Post-graduate degree in Business Management/Statistics/Economics/Finance
• 15-20 years’ experience in digital marketing, design, or Marketing Operations roles.
• Minimum 5-6 years’ experience in leading multiple teams led by Managers/Sr. Managers
• Very good exposure and understanding of Marketing delivery in context of design and communications
• Experience in handling large scale projects that involve cross-functional teams
• Solid experience in working in a global model with senior stakeholders
• Proven ability to align with fast changing business context and translate that to help drive desired outcomes.
• Functional expertise in the space of Marketing campaign strategy and execution
• Good understanding of the Marketing-Sales funnel especially in context of generating leads through effective targeting and design efforts
• Strong organizational and project management skills and ability to 'own' a number of tasks simultaneously while delivering against tight delivery timeframes
• Effective presentation and story boarding skills with exposure to executive level presentations
• Strong verbal and written communication skills- ‘Persuasive and Influencing’ style would be a good fit for the role
• Excellent team player
• Normal Office Working Conditions

This job description is not intended to be an exhaustive list of all duties, responsibilities and qualifications of the job. The employer has the right to revise this job description at any time. You will be evaluated in part based on your performance of the responsibilities and/or tasks listed in this job description. You may be required perform other duties that are not included on this job description. The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age, race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

Originally posted on Himalayas