We’re seeking an experienced Brand Strategy Consultant to conduct a comprehensive audit of our brand presence and deliver clear, actionable recommendations for improvement.
This is a strategy-first engagement. Our internal team will handle implementation based on your guidance.
••••••••About the Project•••••••••
We are a startup preparing for a product launch (Mid Feb.) and want an expert, outside perspective to assess how our brand is showing up across channels—and how it should evolve to drive awareness, trust, and growth. We want to ensure that value props are clear and covert site visitors to users, and users to customers.
This engagement will happen in two phases:
Pre / Immediate Post-Launch Brand Audit & Strategy
Post-Launch Performance Review & Optimization Recommendations
Scope of Work
•••••••We'll need you to••••••••••
Conduct a brand presence audit, including (but not limited to):
Website & landing pages
Social media presence
Messaging, positioning, and tone
Visual identity consistency
Competitive and market positioning
Identify gaps, inconsistencies, and missed opportunities
Deliver strategic recommendations to improve:
Brand clarity and differentiation
Messaging and narrative
Visual and experiential consistency
Awareness and credibility with our target audience
Provide a clear, prioritized roadmap of recommendations
After launch, review performance metrics and provide:
Insights on what’s working vs. what’s not
Recommendations for optimization and next steps
••••••••What We’re Looking For••••••••••••••••
Proven experience leading successful brand or marketing campaigns
Strong background in brand audits, positioning, and strategy
Experience working with startups or early-stage companies (strong plus)
Ability to think both strategically and practically
Clear communicator who can translate insights into actionable guidance
Comfortable working as an external advisor, not an execution resource
•••••••••••••Deliverables•••••••••••••••••
Brand audit summary
Strategic recommendations document
Prioritized improvement roadmap
Post-launch performance review with insights and recommendations
••Nice to Have••
Experience with SaaS, tech, or B2B brands
Case studies or examples of past brand strategy work