[Remote] Senior Marketing Analyst – Consumer Promotions Strategy

Note: The job is a remote job and is open to candidates in USA. KellyOCG is a data-driven consumer marketing team seeking a Senior Marketing Analyst specializing in promotional strategy. The role involves developing, executing, and optimizing consumer campaigns powered by advanced analytics to drive measurable business impact. Responsibilities • Identify consumer segment and lifecycle trends, proposing targeted interventions for acquisition and retention • Develop strategic, analysis-driven pricing and promotional plans using complex data sets and cohort analytics • Execute integrated promotional campaigns across multiple geographies, reporting results and suggesting improvements based on robust data analysis and tests • Analyze campaign outcomes, pinpoint drivers of performance, and iterate test structures to maximize consumer value • Collaborate with Lifecycle Marketing, Campaign Operations, and Strategy teams to apply a promotions playbook across the US marketplace • Partner with BI and Engineering to build ETLs and ensure data events are integrated into CRM workflows • Build forecasting models for marketing campaigns and translate data insights into actionable strategies for partners • Establish strong working relationships across Retention, Product, Tech, Operations, Analytics, and Strategy teams Skills • Bachelor's degree or equivalent experience • 3+ years of experience in finance/management consulting, business operations, growth marketing/marketing analytics, or business analytics • Advanced analytical skills (including SQL and Excel); able to model campaign outcomes and forecast performance • Experience with large data sets, deriving actionable business insights, and executing strategies • Strong stakeholder and interpersonal management skills • Familiarity with CRM technologies, ESPs, segmentation tools, and complex data structures Company Overview • KellyOCG offers businesses with outsourcing and consulting services on workforce management. It is a sub-organization of Kelly Services. It was founded in 1946, and is headquartered in Michigan Center, Michigan, USA, with a workforce of 1001-5000 employees. Its website is http://www.kellyocg.com/home/.