Note: The job is a remote job and is open to candidates in USA. Automattic is the parent company of Pressable, a leading managed WordPress hosting platform. They are seeking a Brand & Community Lead to enhance Pressable's brand presence through strategic storytelling, community engagement, and creative content across various channels.
Responsibilities
- Own and evolve Pressable’s brand voice, tone, and visual expression across all touchpoints.
- Ensure consistency and quality across messaging, creative, and customer communications.
- Lead brand storytelling that differentiates Pressable and deepens trust with our audiences.
- Oversee creation of hero brand content and customer stories.
- Partner with agencies and freelancers to produce content that elevates our brand and community.
- Use AI tools to accelerate production, repurpose assets, and maintain editorial consistency.
- Support launches and campaigns with compelling creative and storytelling assets.
- Own Pressable’s social media presence and grow engagement across all channels.
- Lead our involvement in the WordPress community, including events, sponsorships, and collaborations.
- Support and grow our affiliate and influencer programs with new toolkits and campaigns.
- Develop advocate and ambassador initiatives to turn customers and partners into storytellers.
- Oversee our brand presence at conferences, WordCamps, and sponsorships.
- Create event content, experiences, and campaigns that extend reach before and after each event.
- Collaborate cross-functionally to ensure consistent messaging and creative execution.
- Define and track brand KPIs (awareness, engagement, reach, share of voice, sentiment).
- Evaluate ROI of sponsorships, activations, and campaigns—and refine for impact.
- Partner with Product Marketing, Demand Gen, and Growth to align brand efforts to business goals.
Skills
- 5–7+ years in brand, content, or community marketing—ideally in B2B SaaS and/or the WordPress community.
- Owned a brand’s voice and enjoyed translating it across diverse formats and channels.
- Comfortable leading creative direction as well as managing execution.
- Experience building awareness through social, partnerships, and community involvement.
- Understand how to measure brand health and connect awareness to engagement and growth.
- Thrive in fast-moving environments and know how to create leverage through AI and automation.
- Know how to deploy and orchestrate AI agents to extend your reach, automate routine work, and scale creative output.
- Experience working with agencies, developers, or WordPress professionals.
- Familiarity with the WordPress community and events like WordCamps.
- Background in creative direction or storytelling.
- Experience scaling affiliate or influencer programs.
- Comfortable using AI tools for creative ideation, editing, or workflow automation.
Benefits
- Health Benefits for US-based staff (99% Paid Employee Medical, Dental, and Vision).
- Matching 401(k) for US-based staff.
- Life and Disability Insurance for US-based staff (100% Paid Life, & LTD).
- Work from home with home office setup and coworking allowances.
- Open vacation policy (no set number of days per year).
- Hardware and software, books or conferences that promote continued learning.
Company Overview
Automattic is a global tech company that offers WordPress, WooCommerce, and other web solutions. It was founded in 2005, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is http://automattic.com.Company H1B Sponsorship
Automattic has a track record of offering H1B sponsorships, with 6 in 2025, 2 in 2024, 3 in 2023, 6 in 2022, 6 in 2021, 11 in 2020. Please note that this does not guarantee sponsorship for this specific role.