We are looking for an experienced Pinterest Ads specialist to develop and manage paid campaigns for a growing aesthetic / medical brand based in Toronto.
This role is strictly focused on paid media strategy and performance optimization. We are not seeking organic Pinterest management or content creation — this is a conversion-focused advertising role.
Our goal is qualified lead generation and measurable ROI.
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Scope of Work
• Full audit of Pinterest Ads account
• Campaign setup (Traffic, Conversions, Lead objectives)
• Keyword and interest targeting strategy
• Funnel structuring (cold traffic, retargeting, lookalikes)
• Pinterest Tag installation and conversion tracking validation
• Creative testing strategy (static pins, video pins, collections)
• Budget allocation and scaling strategy
• Ongoing optimization
• Bi-weekly reporting with insights and recommendations
Optional but preferred:
• Experience in healthcare, aesthetics, or service-based businesses
• Landing page optimization recommendations
• CRM integration experience
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Our Goals
• Increase qualified consultation bookings
• Lower cost per lead
• Build evergreen campaigns that scale predictably
• Leverage Pinterest’s high-intent search behavior
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Ideal Candidate
• 3+ years managing Pinterest Ads
• Proven case studies in lead generation
• Strong understanding of Pinterest search intent and keyword targeting
• Experience scaling service-based businesses
• Data-driven and analytical
• Comfortable working in regulated industries
We are not looking for boosted posts or basic setup. We are looking for a strategic performance marketer who understands acquisition systems.