WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.
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Position Summary:
This position is part of the NBA Social & Digital Content team, which creates, distributes, and publishes content across the NBA’s social and digital platforms. The role focuses on integrating NBA partner content and experiences into key channels, including NBA social platforms, NBA.com, NBA App, FAST Channels, and NBA TV. It’s an opportunity to join a fast-paced, innovative, and collaborative environment to deliver new experiences for fans. The ideal candidate thrives in a dynamic setting, is proactive, understands content monetization trends, and excels at collaboration and communication. They should have a deep passion for the NBA and stay current on storylines by engaging with content such as podcasts, message boards, and both short- and long-form NBA coverage.
Major Responsibilities:
Lead the Partner Integration function, overseeing the integration of NBA partner content and experiences across key channels, including NBA social platforms, NBA.com, NBA App, FAST Channels, and NBA TV for more than 60 global partners
Develop and execute major branded content campaigns for some of the world’s most recognized brands, publishing across one of the largest social media audiences in sports
Manages team members by providing clear, constructive feedback through regular development-focused conversations, ensuring alignment with performance expectations and identifying growth opportunities
Collaborate closely with the Partnerships team to manage relationships with account managers and participate in brand pitches as needed
Work hand-in-hand with production teams to create content packages, establish rates and timelines, and streamline processes to ensure alignment and timely execution
Drive operational excellence by improving productivity and communication workflows, ensuring all stakeholders are aligned and executing against deadlines
Build strong relationships across publishing, streaming, creator, and broadcast teams to develop, distribute, and publish branded content at scale
Serve as a subject matter expert in marketing branded content and commerce-driven experiences across all NBA platforms
Analyze performance metrics to optimize content strategies and drive continued growth in branded content engagement and revenue
Required Skills/Knowledge:
10+ years of experience leading branded content strategy and integrations and/or general content strategy across social and digital, with a proven track record of driving revenue growth and managing large-scale campaigns for global brands
Executive-level leadership skills, including experience managing cross-functional teams and overseeing complex, multi-platform initiatives in a fast-paced environment
Expertise in strategic planning and content monetization, with deep knowledge of emerging trends in branded content, social commerce, and social and digital engagement
Exceptional communication and presentation skills, with the ability to influence senior stakeholders internally and externally
Advanced project management and organizational capabilities, ensuring seamless execution of campaigns across multiple platforms and tight timelines
Strong analytical skills, including the ability to interpret performance metrics and apply insights to optimize branded content strategies for engagement and revenue growth
Proficiency in developing creative briefs, mocks, and executive-level presentations, guiding teams to deliver best-in-class content experiences
Deep passion for the NBA and its culture, with a strong understanding of fan engagement and the ability to translate that into innovative branded content opportunities
Ability to work collaboratively as a team player, fostering strong relationships across internal and external stakeholders
Flexibility to work a variable schedule, potentially including days, nights, weekends, and holidays, based on the NBA calendar and business needs
Education:
Bachelor's Degree in Communications, Business, Marketing or related field preferred
Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.
Salary Range:
$175,00 - $200,000
Job Posting Title:
Associate Vice President
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.