GP Generate is seeking a Media Planner to join our growing team. In this role, you will serve as a key strategic partner supporting high-profile Automotive Brands, leading full-funnel, multi-channel media efforts across various platforms and ensuring campaigns deliver measurable results.
Responsibilities
- Partner with the media strategy team to develop and implement media objectives, cross-channel strategies, and tactical plans grounded in research, insights, and performance data
- Conduct and manage research to support audience understanding, competitive positioning, and strategic recommendations, including general market and multicultural initiatives
- Identify new opportunities, media partners, and platform innovations that can enhance performance, scale reach, or support brand storytelling
- Understand and balance nuances between different key markets/accounts
- Translate business objectives into media investment recommendations including budget allocation, channel role and flighting strategies
- Support planning and collaboration across core digital investment channel teams, including paid social, programmatic display/video, and SEM
- Coordinate with investment and analytics teams to define KPIs, benchmarks, and testing frameworks for each campaign
- Monitor campaign performance and partner with internal teams to deliver reporting, insights, and optimization recommendations
- Track budgets, maintain up-to-date documentation, and support monthly billing and reconciliation
- Manage and execute campaign setup across markets and accounts
- Compile and analyze performance data to inform campaign strategies and optimizations
- Participate in client meetings to present media strategies and partner with client marketing teams and partners across strategy and creative
- Collaborate with internal teams, including programmatic, paid social, paid search, analytics and production, to ensure media plans are executed effectively and campaigns are optimized toward performance and brand goals
- Maintain internal status documents and ensure team communication is clear, timely and accurate
- Manage up and down effectively, ensuring clarity of priorities, deliverables, and timelines
- Meet with media partners to evaluate new opportunities and vet platform capabilities
- Support and mentor Assistant Media Planners, guiding them on best practices in planning, research, and campaign execution
Skills
- 1+ years of experience in media planning, buying, or strategy
- Understanding of digital media, including programmatic principles and campaign reporting fundamentals
- Ability to identify meaningful KPIs and translate performance into actionable insights
- Strong foundation in budget management, pacing, and billing processes
- Highly organized with excellent attention to detail and time-management skills
- Ability to manage multiple campaigns, timelines, and budgets simultaneously in a fast-paced environment
- Proactive, curious, and eager to learn emerging ad technology and industry trends
- Proficient in Microsoft Office (Excel, PowerPoint, Word), Google Suite, and Slack
- Strong written, verbal, and presentation communication skills
- Bachelor's degree in Marketing, Advertising, Communications, Business, or related field
- Must be authorized to work in the U.S. without sponsorship
- Agency experience preferred
- Experience with Automotive, Luxury Automotive, or Multicultural and In-language Media Planning is a plus, but not required
- Familiarity with research tools such as MRI/Simmons, MediaRadar, Kantar, and eMarketer is a plus
Benefits
- Medical, Dental, Vision and 401k Matching
- Paid Time Off
Company Overview
“Smart advertising campaigns begin with smart media choices. It was founded in 2009, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://www.gpgenerate.com.
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