Marketing Manager – Social Media, Email, SEM/SEO

Job Description: • Co-develop and execute Outdoor Afro’s overall marketing strategy • Translate marketing strategy into weekly, monthly, and seasonal campaigns that can achieve our goals • Own and manage all marketing initiatives across website, social media (content and ads), email, and paid media • Manage relationships with SEM, public relations agency, web development, and creative contractors • Ensure consistent brand voice and messaging across all platforms, amplifying Outdoor Afro’s mission and impact • Design and produce video content to help Outdoor Afro stay visible on social media (IG, TikTok, YouTube, Spill, FB) • Review engagement stats and trends daily to ensure content is winning in social media algorithms and converting with audiences • Partner with and leverage content from our corp of Volunteer Leaders and Brand Ambassadors who produce photo and video content to promote outdoor activities and trips, repurposing and re-mixing the content to maximize engagement • Develop and execute strategies to grow Outdoor Afro’s social media followers and engagement (shares, comments, purchases, referrals, app downloads) , leveraging platform algorithms, trends, and analytics • Collaborate with the development team and Communications Manager to design and implement campaigns that convert social media followers and email subscribers into advertisers and donors Requirements: • Bachelor’s degree required (Marketing, Communications, Business, or related field preferred) • 5+ years of experience in social media marketing roles where you produced the video and other content • Proven success in designing and executing multi-channel marketing campaigns (social media, email, SEO, website content, paid media) • Experience managing relationships with social media influencers/brand ambassadors • Strong proficiency in video production (for reels, stories, posts), social media marketing and advertising, Google Analytics for SEM and SEO • Experience using marketing automation and web tools (e.g., HubSpot, Sprout Social, MailChimp, AdWords, WordPress) • Deep understanding of social media algorithms and content engagement strategies across Instagram, TikTok, Spill, and Facebook Benefits: • Medical, dental, and vision insurance (employer pays 75% employee/50% dependents) • 401(k) plan with employer match • 12 paid holidays; 1 employee-selected holiday annually; paid holiday break between Christmas and New Year