Gargle is a fast-growing, Utah-based SaaS organization offering data, marketing, and business-building services to dentists in our digital marketplace. They are looking for a Junior Ad Specialist to run PPC campaigns and monitor paid search budgets, ensuring the highest possible return on investment for their online marketing efforts.
Responsibilities
- Creating and maintaining effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g., Google AdWords)
- Work alongside the Client Marketing Director in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Create reports for management to share with the leadership team
- Find ways to reduce the risk of click fraud
- Stay current with PPC and SEM trends
Skills
- Proven experience as a PPC Specialist or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
- Proficient in Google Suite (particularly Sheets)
- Excellent communication skills
- Analytical mind with strong math skills
- Degree in Marketing, Digital Media, or a related field
- Familiarity with multiple platforms (e.g., AdWords, Facebook, Yahoo) is preferred
Benefits
- Hybrid workplace
- Unlimited DTO (Discretionary Time Off)
- Health insurance
- Disability insurance – long-term/short-term (employer-paid)
- Life insurance (employer-paid)
- 401 (k) plan with match
- Optional Flexible Spending Account
- Optional Dental and Vision Insurance
- Optional Critical Illness, Accident, and Hospital Indemnity Insurance
- Wellness Reimbursement Program
Company Overview
- Gargle offers an intelligent dental platform that brings together the services, marketing, and data under one proprietary platform. It was founded in 2015, and is headquartered in Heber, Utah, USA, with a workforce of 51-200 employees. Its website is https://gargle.com/.