I am looking for a high-level TikTok growth strategist to architect and guide the organic growth of my personal brand on TikTok over the next 3–6 months.
This is not a content posting role.
We already have an in-house social media team handling execution and posting. I am looking for a true strategist, someone who understands TikTok deeply and can design a clear, data-driven roadmap for significant organic growth.
The goal is to meaningfully scale reach, authority, and follower growth through intelligent strategy, testing, and optimization, not guesswork.
Objective
Build and implement a clear TikTok growth strategy that:
• Clarifies positioning and messaging
• Defines strong, repeatable content pillars
• Engineers high-retention content frameworks
• Optimizes for watch time, completion rate, and follower conversion
• Establishes testing and iteration systems
• Drives consistent organic growth over 90 days
This is a strategy and advisory role, not a basic content management job.
What I’m Looking For
You:
• Have personally grown TikTok accounts to 100K+ followers (proof required)
• Understand TikTok algorithm mechanics in depth (retention, hook strength, completion rate, shareability, velocity, posting cadence)
• Can analyze analytics and pivot based on performance data
• Know how to structure high-impact hooks in the first 1–3 seconds
• Understand authority-driven and educational personal brands
• Can create a clear 90-day growth roadmap
• Are proactive, strategic, and comfortable leading direction
Bonus if you:
• Have scaled thought leaders, coaches, or founders
• Understand short-form storytelling psychology
• Know how to convert TikTok attention into email subscribers or monetization
• Have experience working alongside an in-house content team
Scope of Work
Initial Phase:
• Audit existing TikTok presence
• Conduct competitor and category analysis
• Refine positioning and content angle
• Define content pillars and viral content frameworks
• Develop 90-day strategic roadmap
• Establish content testing framework
• Provide clear creative direction to in-house team
Ongoing:
• Strategic oversight and optimization
• Monthly performance review and analytics breakdown
• Testing recommendations
• Iteration based on data
• Ongoing refinement of hooks, structure, and content format
No bots. No engagement pods. No shortcuts. Organic growth only.
Metrics That Matter
You should be fluent in:
• Average watch time
• Retention curve analysis
• Completion rate
• Hook drop-off analysis
• Shares and saves
• Follower conversion rate
• Content velocity
If you cannot speak confidently about these metrics and how to improve them, this is not the right role.
To Apply
Please include:
3–5 TikTok accounts you’ve grown (with specific data and timelines)
Your strongest TikTok growth case study (numbers + time frame)
A high-level outline of how you would approach scaling a personal brand in 90 days
What most creators misunderstand about TikTok growth
Your rate structure (hourly or retainer)
Generic copy-paste applications will not be considered.
Working Style
I value clarity, initiative, strategic thinking, and measurable outcomes.
I move quickly and expect the same level of ownership and precision.
If you are confident you can design and guide a strategy that drives meaningful organic growth, I’d love to hear from