About Mozn
Mozn is a leading AI company in the Middle East, driving innovation across RegTech, Arabic GenAI, and AI-powered enterprise solutions. We empower government entities, financial institutions, and enterprises to fight financial crime, leverage AI for operational excellence, and create digital solutions that matter.
About the role
We are seeking a future-ready Digital Marketing Manager to lead Mozn’s digital marketing strategy across all three business units — FOCAL, OSOS, and Mozn Solutions. This role will manage the full spectrum of online marketing initiatives to build brand presence, generate demand, and support revenue growth in a rapidly evolving AI-powered world.
The ideal candidate is a tech-savvy, data-driven marketer with deep experience in B2B SaaS/AI, an appetite for continuous learning, and the ability to stay ahead of marketing trends by experimenting with emerging AI tools and technologies.
What you'll do
Digital Marketing Strategy & Execution
- Develop, implement, and manage multi-channel digital marketing campaigns across Mozn’s websites, landing pages, and online platforms.
- Own and manage the Mozn and FOCAL websites end-to-end, including content updates, UX optimization, web development projects, integrations, and performance tracking.
- Plan and execute inbound and outbound lead generation campaigns across paid, owned, and earned channels.
- Manage paid advertising campaigns (Google, LinkedIn, YouTube, Meta, Bing, programmatic..) from strategy to execution, optimization, and reporting.
- Set up and manage marketing automation workflows (HubSpot / Salesforce) for lead nurturing, newsletters, and account-based campaigns.
- Maintain and optimize corporate and product websites for user experience, SEO, and lead generation.
- Ensure brand consistency and messaging alignment across all digital touchpoints.
Social Media Management
- Oversee Mozn’s social media presence across LinkedIn, X (Twitter), and other relevant platforms, ensuring alignment with brand strategy, audience engagement, and campaign integration.
SEO, SEM & Optimization
- Lead SEO and SEM strategies to improve visibility, rankings, and conversion rates across all Mozn websites and microsites.
- Implement conversion rate optimization (CRO) best practices and personalization strategies to increase engagement and lead quality.
Analytics, AI & Experimentation
- Monitor and report on KPIs / OKRs — including MQL-to-SQL conversion rates, channel ROI, pipeline influence, and campaign performance.
- Build Dashboards and Prepare Reports on performance on Salesforce.
- Leverage Salesforce CRM, HubSpot, and advanced analytics dashboards to track marketing pipeline generation, pipeline influence, omni-channel attribution, and customer journey insights.
- Leverage predictive analytics and machine learning insights for campaign targeting and personalization.
- Drive a culture of experimentation by designing and executing A/B and multivariate tests to optimize messaging, creative, and conversion rates.
Innovation & Continuous Learning
- Continuously research, evaluate, and pilot emerging AI-driven marketing technologies, and automations ensuring Mozn remains ahead of industry trends.
- Integrate AI-powered marketing solutions, including generative AI tools (e.g., ChatGPT, AI video platforms) for content creation, personalization, and campaign optimization.
- Build and maintain an integrated marketing technology stack, ensuring seamless data flow across CRM, automation, analytics, and personalization tools.
- Stay engaged in AI marketing communities, industry events, and certifications to ensure strategies remain cutting-edge.
Collaboration & Leadership
- Work closely with Product Marketing, Field Marketing, Channel Marketing, Sales, and Corporate Communications to align campaigns with go-to-market priorities.
- Manage vendor relationships, freelancers, and agency partners as needed.
- Support and mentor digital marketing team members, fostering a culture of innovation and continuous improvement.
Qualifications
- Bachelor’s/Master’s degree in Marketing, Business, or STEM.
- Certifications in Digital Marketing, HubSpot, or Google Analytics are a plus.
- 7+ years of B2B digital marketing experience, preferably in AI, SaaS, or enterprise technology.
- Proven track record in lead generation, SEO, SEM, paid media, email marketing, and marketing automation.
- Hands-on experience with leading marketing, advertising, and web platforms such as Webflow, HubSpot, LinkedIn Ads, Meta Ads, Semrush, and AI-powered creative tools.
- Familiarity with AI and data concepts, including large language models, predictive analytics, and marketing AI frameworks.
- Proficiency in managing campaigns for both Arabic and English audiences.
- Strong analytical skills with experience in marketing KPIs, ROI measurement, and pipeline attribution.
- Experience working with Customer Data Platforms (CDPs), API integrations, and advanced marketing analytics tools.
- Track record of running structured experimentation and applying growth marketing techniques to drive measurable impact.
- Experience in GCC markets, with knowledge of local digital channels and cultural nuances.
- Fluency in English is required; proficiency in Arabic is a strong plus, enabling deeper engagement and personalization for regional audiences.
- Proactive in delivering measurable results and driving meaningful change through high-quality work (Impact).
- Strong collaboration and communication skills; able to work effectively across functions and cultures (People).
- Committed to continuous learning, innovation, and maintaining the highest standards in all deliverables (Excellence).
- Self-motivated with the ability to take full responsibility for tasks, from conception to delivery, with minimal supervision (Ownership).
- Flexible and adaptable to evolving priorities in a fast-paced, high-growth environment.
Originally posted on Himalayas
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