Job Description:
• Guide the creative process for a category, setting the concept, theme, or artistic direction for campaigns, products, or brand initiatives.
• Ensure all creative elements align with brand goals and audience.
• Maintain product expertise and ability to create new original assets and guide agency partners in doing the same.
• Lead the Creative Architecture, Brand Architecture or visual Expression to ensure art assets are on brand.
• Play a crucial role in driving creative vision, managing project execution, and delivering high-quality work in partnership with internal stakeholders and external agencies.
• Manage relationships with external agencies, acting as primary point of contact.
• Ensure their contributions align with the overall creative direction.
• Interpret creative briefs and set the strategic direction for internal teams and external agencies.
• Develop high-level ideas that are the foundation for creative projects and that resonate with the brand and target audience.
• Safeguard brand identity by ensuring all creative outputs align with brand guidelines and have a cohesive look and feel.
• Actively collaborate with business units, Campaign, and cross-functional marketing teams to support project goals.
• Align on strategy and creative direction.
• Stay ahead of industry trends, technological advancements, and design innovations so the brand’s creative work is relevant and engaging.
• Act as a mentor and motivator.
• Create an encouraging team environment with an open and positive attitude.
• Represent the organization in conferences, blogs, and design competitions to promote its mission and goals.
Requirements:
• 8+ years' experience in related roles, with 1–2 years in a lead or management position.
• Expertise in leading creative projects and initiatives from concept through execution across disciplines (web, print, interactive, etc.).
• Experience playing a significant role in the development and delivery of new technology or major innovations.
• Problem-solving skills to propose effective solutions.
• Ability to explain design decision rationales to a broad audience.
• Strong presentation and communication skills.
• Ability to work effectively in a fast-moving environment, anticipate issues, and think big-picture.
• A positive, results-oriented outlook.
Benefits:
• Adobe is proud to be an Equal Employment Opportunity and affirmative action employer.
• We uphold equal opportunities regardless of gender, race, color, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity, expression, veteran status, or any other legally safeguarded attributes.
• Learn more.
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