Waco Tribune-Herald is a part of the USA TODAY NETWORK, seeking an Account Executive to build relationships with local businesses for their advertising and digital marketing needs. The role involves developing marketing strategies, managing client relationships, and utilizing various digital marketing solutions to drive results for clients.
Responsibilities
- Build Their Presence: Website, SEO, Local Listings, Reputation & social media
- Drive Awareness & Leads: Search Engine Marketing, Social, Display, Video, and Mobile Advertising
- Grow Audience and Connect: Brand Content Solutions, Social Media Marketing
- Manage Leads and Customers: Lead Alert, Engagement and Tracking Tools
- Know What Works: Reporting, Mobile Tools, Insight Solutions
- Emerging technology such as Virtual and Augmented Reality
- Pursue and close new business and revenue streams
- Retain, manage, and grow clients in the ever-changing digital landscape
- Work within a team to manage the client relationship and retain and build account revenue
- Identify customer needs to develop and execute account plans and custom client solutions that differentiate USA TODAY NETWORK from competitors
- Help businesses maximize their online presence with a custom approach to digital marketing
- Leverage multiple USA TODAY NETWORK resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digital
- Articulate and present our suite of products to business decision makers
- Communicate with customers proactively via phone, video conference tools (i.e., MS Team or Zoom), email and in-person
- Conduct face-to-face customer meetings, presentations, proposals and demonstrations
- Manage a specified sales pipeline and develop a strategy for long-term sustained success
- Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns
- Utilize CRM (Salesforce) effectively and efficiently recording all sales activity
Skills
- 1+ years of experience in high acquisition, consultative B2B Sales role
- College degree or acceptable equivalent of education and work experience
- Proficiency in Digital Marketing
- Excellent communication and presentation skills
- Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook
- Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law
- Google AdWords, Analytics certifications are preferred but not required
Benefits
- Uncapped Earnings Potential
- Unparalleled digital and marketing training for continuous learning
- Intensive 4-week onboarding for new hires
- Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.
- Generous MTO Time off package including Company Paid Holidays
- Energized and passionate team with a fun and flexible workplace
Company Overview
Waco Tribune-Herald is a newspapers company that offers news, entertainment, and sports updates In Texas. It was founded in 1892, and is headquartered in Waco, Texas, USA, with a workforce of 51-200 employees. Its website is http://wacotrib.com.
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